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主頁 > 設計大獎 > 大中華傑出設計大獎 > 2007年度得獎設計 > 蔡啟仁


蔡氏才華橫逸,精力充沛,在各項藝術設計嶺域上,均有傑出的成就,猶以漢字之現代設計及應用,屢獲大獎,為中國及海外業界一致好評及敬重。

中知書院標誌設計意念剖析標誌運用以下五項元素設計而成:
一,圖象 — 以感嘆號、問號,象徵世間淵博的學問,使人震驚和歉虛學習。
二,色彩 — 以紅、黑二色,表現出中國傳統之色彩經典意象,
三,字體 — 運用漢字“中”字為結體,突顯中國文化特色。
四,風格 — 以硬邊感嘆號與毛筆書寫的問號,撞擊出視學對比之風格。
五,創意 — 淵博學問,驚嘆下問!是這標誌的靈魂。

Talented and energetic, Choi has achieved outstanding results in various domains of art and design. His multi-award winning modern design and application of the Han (Chinese) characters have in particular earned him critical acclaim and high regard in the industry within China and abroad.The Zhong Zhi Colloge logo design comprises the following five features:

1. Pictogram -- the exclamation mark and question mark signify respectively the awe-inspiring sophistication of knowledge, and humble inquisitiveness on the part of learners

2. Color -- Red and Black are representative of traditional Chinese color symbolism

3. Font – Core structure based on the Chinese character “中”in order to foreground Chinese culture

4. Style – the contrast between a hard font exclamation and fine brush question mark forms a striking visual impact

5. Creativity – the essence of the logo lies in the very concept of inquisitiveness and awe in the face of knowledge.

 

 

 
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